2010 National Farm Machinery Show Photo Album

I had a chance to chat about the state of the farm machinery industry with Dennis Hann, manager of North American Strategic Planning for New Holland, at the 2010 National Farm Machinery Show. He told me that, even though some segments of the farm economy are suffering, they were seeing serious buyers at the show this year.

“We see three different product segments,” Dennis says. “The under 60 horsepower tractors, that follows automotive, trending wise, so that’s the toughest of all the industries because a lot of that is discretionary income. The dairy/livestock area, tractors in the 60-140 horse and our hay tool line, that industry was off about 24% last year as an industry. We grew share, but the industry’s down and we believe that will continue to be depressed in 2010. What’s really surprised us is the cash crop, the combines, the 140 plus horsepower tractors and 4 wheel drive continues to be very strong.”

Dennis also talks about some of New Holland’s various products, including the new Rustler and the 9090 combine, and their commitment to the biodiesel industry. Listen to or download his interview below.