This is one of the most familiar sights for ag journalists to see at a Cattle Industry Convention. You can believe that the company representative that is probably interviewed the most is therefore with Merial.

In what seems to be becoming a tradition I interviewed Dr. Frank Hurtig during the convention to find out what’s new from Merial. He says that once again the company will be offering the Ivomec Challenge. He says that it’s coming on the heels of what many parasitologists are saying will be one of the worst springs and summers for parasites out on pastures due to 2009 weather patterns. To participate in the Ivomec Challenge a producer has to treat all their cows and calves with Ivomec this spring and then if those calves don’t weigh more this fall than last fall Merial will give them enough Ivomec product to treat their herd again this fall at no charge.

To hear other news from Merial just listen to my interview with Frank below: