How many discussions have you participated in about showing consumers how food gets from the field to the plate? I lost count a while ago. There are many groups and efforts going on to accomplish this. Here’s one I just found from the Canned Food Alliance. They’re using YouTube and MealTimes.org.

Canned food is one of the most versatile options for creating affordable, quick and healthy meals especially during colder months. But common misperceptions persist about the canning process. Within hours of harvesting, top quality fruits and vegetables are simply and naturally preserved for convenience and year-round availability, so you can enjoy tropical fruit even during the cold days of winter. Cans are also one of the safest and most recyclable forms of packaging available. Watch “Canned Food From Field to Table” to get the facts from the people who grow, pack, recommend and cook with canned foods.

The video features food blogger Tom Barritt, authto of food blog, Culinary Types, Associate Director of the Food and Nutrition Practice at Ketchum. Interesting combination. Are you a journalist or a public relations person? I don’t care personally and he is transparent about it. Doesn’t bother me. Does it bother you?