The sustainability of animal agriculture was the topic of a well-attended summit at the 2010 International Poultry Expo/International Feed Expo in Atlanta.

C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit and his main message was that the animal agriculture industry, both processors and farmers, need to listen to and engage the people and groups who are attacking them. He said that it is important to talk with these individuals and groups to show them the industry’s side of the story. “We need to educate all of the groups that challenge our practices,” Pope said.

Because the public has developed misconceptions about animal agriculture practices, Pope issued a challenge to those involved in the animal agriculture industry “to make two visits to a community group or school to educate the public on industry practices and to dispel the myths about industry practices that exist now.”

Also on the program was Christian Richter of The Policy Group, who discussed the regulatory mood in Washington when it comes to animal agriculture. “Hyper command and control mode is coming back at EPA,” said Richter. “The current administration is shifting personnel from cooperative voluntary programs to enforcement programs.” He notes this represents a major shift in focus from the Bush administration which advocated the role of non-government drivers in prompting more voluntary action on the part of corporations towards sustainable practices.

2010 International Poultry Expo photo album

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