Agrievolution 2010 is a very international event. We’ve got participants and presentations from countries like Russia, Brazil, Venuzuela and China. I met one of our delegates, Massimo Goldoni, President, UNACOMA, the Italian equipment manufacturers association, who attended the first Agrievolution in Rome in 2008.
Massimo says that back in 2008 they thought it would be helpful to pull together the worldwide associations and company executives to discuss the future for the industry. That first event took place during a boom period he says but the forecast they were looking at took a plunge in 2009. So they found that the idea of an event like this every 2 years might need to be revisited in light of quicker changes in the industry. Looking at the forecast now he says that he thinks we’re at the bottom and are starting to recover.
You can listen to or download my interview with Massimo below: