US Farm Data is the new name of what we knew as GoLeads Farm. The new name goes along with a new commitment to agricultural marketing.

At the Sunbelt Ag Expo I spoke with Chris Sidles, National Accounts, who tells us what the company offers and why they created a new name. To start with he says they’re a full service direct marketing and database management company.

Their ag database has 2.5 million U.S. farmers and ranchers. They can pull specific farmographic data like number of acres, type of crop and how they own that farm. They also cross reference the farm data with their residential database of 220 million consumers as well as a business database of 14 million of which about 1 million are specific to ag. Clients range from technology to seed to irrigation and includes small business and Fortune 500 companies.

Chris says they help a client understand their customers and figure out ways to increase their footprint and market to new customers. Strategies can include direct mail, telemarketing and email blasts. They are also looking at ways to include new social networking strategies into their campaigns.

I’d like to thank AgWired Sponsor, Fluidigm, for their support of the ZimmCast.

The program ends with some music from Music Alley. It’s a song titled, “Down On The Farm” by The Ellison Bier Band. I hope you enjoy it and thanks for listening.

You can listen to this week’s ZimmCast below.

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