Novus International is helping humans as well as animals with nutrition needs to achieve their corporate mission of helping “feed the world affordable, wholesome food and achieve a higher quality of life.”

The St. Louis-based company is partnering with Vitamin Angels on a new humanitarian program that supplies children with zinc in order to relieve severe diarrhea.

This partnership coincides with Novus’s decision to expand the scope of its solutions to include ingredients and technologies that can be directly utilized in supplements, beverages and foods. As part of the partnership, the company has committed to making significant donations in the way of monetary funds as well as raw material zinc.

This large-scale humanitarian project coordinated through Vitamin Angels’ Thrive to Five program is being launched during the group’s 2009 Celebration of Angels Event at the Natural Products Expo East in Boston on September 25th. The new zinc program will provide relief for diarrhea, one of the most widespread and deadly health problems affecting children under the age of 5 around the world. The program will be launched in Sauri, Dertu, and Eldoret Kenya, with plans to extend to other areas of need worldwide.