I’m a little behind in reporting this event to all of you, but I’m so proud of the efforts of the South Dakota CattleWomen’s Association! As you all know, South Dakota is famous for the motorcycle rally that is held in Sturgis every August. Well, the SD CattleWomen were centered in all of the action in one of the coolest beef promotions yet! As bikers parked their Harley’s in front of the Stone House Saloon, located seven miles west of Belle Fourche, S.D., the cattle women were revving up to provide beef samples to the hungry travelers.

In this low key setting, the cattle women volunteers didn’t have to bring visitors into a booth in the busy streets of Sturgis; instead, the bikers came to them in a stop along the way. There was food, drinks, free horseback rides, photos, beef jerky samples and beef certificates for the rally goers. And, it seemed the bikers were happy to receive the great hospitality that awaited them there at the Stone House Saloon.

The main objective of this promotion was to encourage the bikers to enjoy South Dakota beef during their visit. In addition to free beef samples and certificates, the cattle women passed out surveys and were readily available to answer questions and concerns about beef cattle production.

This was a great opportunity to interact with rally goers about the different beef issues and to reassure them that beef is still a healthy and great tasting choice. The location and atmosphere ended up being a perfect spot because it was out in the middle of a pasture next to a windmill in a relaxed setting where the cattle women could literally sit down and visit with and discuss issues the rally goers may have about beef. Congratulations on a great event!