Boehringer Ingelheim Vetmedica Inc. (BIVI) is passionate about pigs, which is why working with producers to control PRRSv is so important to them.

Dale Polson, with technical resources in the swine segment of BIVI, was first up on the company’s annual swine health seminar in Carolina Beach today and his presentation talked about the “Golden Rule” of PRRS control. “Transmit unto your neighbor as you would have your neighbor transmit unto you,” Polson said. In other words, “To maximize PRRS control, it can’t be just what you do, it has to be what you and your neighbor do.” That means a coordinated regional control initiative.

Dale applies the Stockdale Paradox – “Confront the brutal facts, but never give up” – to the PRRS situation. “PRRS is a tough disease, probably the hardest one we have ever faced,” he said. “Confronting the brutal facts is facing the need to cooperate but never giving up is then doing the work, because it is a lot of work to do right.”

BIVI swine health seminar photo album

Dale summarizes the main points of his presentation in this interview: