It’s birthday time for Smokey Bear (not “The Bear”).

The USDA Forest Service is preparing to celebrate the 65th birthday of an American icon – Smokey Bear – on Monday, August 10. The celebration will take place at the Whitten Building USDA headquarters in Washington D.C. The birthday party will also include the release of the new Smokey Bear Story “big book.” This bilingual (English and Spanish) illustrated educational book introduces Smokey Bear and fire prevention messages to a new generation of American children. Smokey Bear’s trademark message, “only you can prevent wildfires,” is one of the longest running PSA campaigns in U.S. history.

“Smokey Bear is one of the most beloved symbols in American history and his important message has been communicated to generations of Americans during the past sixty five years,” said U.S. Forest Service Chief Tom Tidwell. “This new book will help mentor a new generation in carrying on Smokey’s message.”

Of course Smokey is tweeting. I’m just wondering how he does it with those big old paws of his.