It looks like Woodruff Sweitzer and True Media have reason to celebrate this holiday weekend.

Boehringer Ingelheim Vetmedica, Inc., headquartered in St. Joseph, Mo., selected Woodruff Sweitzer to manage advertising, strategic consultation and brand development for their swine products division. True Media has been chosen to handle media planning and buying.

Woodruff Sweitzer will partner with BIVI to develop strategic plans, advertising, sales materials and collateral for major swine vaccines (Ingelvac CircoFLEX®, Ingelvac MycoFLEX®, Ingelvac® PRRS and Enterisol® Ileitis). Beginning in July 2009, True Media will manage the media planning and buying, which is focused primarily on Web and professional trade publications.