I liked the way this release came across in announcing the company’s new website. For one thing the company representative didn’t say, “We’re excited to . . . ” She made a very open statement that just seems very genuine to me.

Dosatron International, Inc., today launched a new version of their website, www.dosatronusa.com. The new version introduces a totally new design, a new organizational structure, and new features, such as on-demand video and a blog.

“The redesign of the dosatronusa.com website has been a company goal for several years,” said Pam Temko, Dosatron’s vice president of sales and marketing. “We realized that our old site, while it contained good information, was a little inaccessible for those not already familiar with Dosatron. With this design upgrade, our site moves into the twenty-first century and more fully represents the Dosatron brand: innovative, cutting-edge and top-of-the-line.”

You can find the blog here. They’re using WordPress (hooray) and even better, they’ve got an AgWired link in the sidebar! Now that’s how you pitch a blogger just in case you’re wondering. I love it.

Here’s an example of one of the video clips they have available to customers. Notice that it’s loaded into their YouTube account.

Journalists can find their press room here.