There’s been a lot of talk lately about how the media room of today should be configured and managed. I just thought I’d throw out some ideas to help move the conversation along. These are some random thoughts I had on the drive to the airport this morning. I’ve been in more media rooms than I can count with all …
2009 CCA Institute In Kansas City
The Cooperative Communicators Association will be meeting in Kansas City in June. You can download the program here (pdf). Cooperative Communicators Association (CCA) is an organization of 350 professionals who communicate for cooperatives. Our organization is unique in both its mission and membership. We work toward helping members excel in communications – from writing, photography, and editing to video, layout, …
Big Planter Topic at Classic
This monster planter was too big for the John Deere booth at Commodity Classic this year, but it was still the talk of the town. The DB120, as the name implies, is a 120 foot planter – the biggest ever. It was introduced at the National Farm Machinery Show last month (see previous post), but it was still too big …
Got A Big Mac
Just in time for an end of week road trip I got in the monster of agriblogging and farm podcasting machines. It’s a 17″ big Mac made for today’s “all platform journalist.” I am pumped up. In just another lesson about how cool Macs are, I just plugged in my Time Machine backup, started it up and within a few …
Genuine Genuity From Monsanto
At last week’s Commodity Classic I learned a new word – Genuity. My teacher was Dion McBay, Monsanto trait marketing lead. Genuity is a new brand that provides Monsanto with a new platform to deliver new technologies to the marketplace. The name came from the work of a brand development team that talked to farmers across the country. The name …
Podcast Audience Growing
It looks like the podcast keeps on growing. This is a great new article from eMarketer. The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million. As a percentage of Internet …
Drive Green at Dixie Deer Classic
At the end of this week I’ll be at the Dixie Deer Classic. Maybe I should call it the Dixie Deere Classic since I’ll be working on the Drive Green Utility Tractor Show once again. This is going to be fun. I’m thinking I should take an extra suitcase just because there will be so much cool stuff to see …
Zimfo Bytes
Charleston|Orwig announces that it has been chosen to handle the marketing communications for Novartis Animal Health farm animal products. LBi Atlanta announces it has been selected as digital agency of record for Bayer CropScience U.S. Syngenta Seeds, Inc. will soon offer the industry’s first and only fully integrated aphid management system to protect soybean crops from yield-robbing aphid infestations, available …
Please Take NAMA Pre-Survey
I’m wondering if you’ll do me a big favor and take a very short (6 question) survey. The information will be used in my Agri-Marketing Conference session, “Social Media DOES Fit in Your Marketing Decision – Moving Beyond This Decision.” Here’s the link to the survey: Social Networking Survey For NAMA Convention If you know of someone who will be …
USSEC Puts CEO On Administrative Leave
This is probably the shortest news release I’ve received in a long time. The United States Soybean Export Council (USSEC) Board of Directors has decided to put the CEO of USSEC on administrative leave with full pay and benefits while the Board considers its current direction and the long term goals of the organization. The day to day operations of …