Quarry is taking the celebration of agriculture across the border.
Quarry Integrated Communications is using National Ag Day in the U.S. and National Agriculture Awareness Day in Canada (Jan. 28) as a platform to increase awareness and appreciation for one of North America’s largest and most significant industries among its non-agricultural teammates.
Through a series of unique workplace initiatives, including presentations about the economic impact of agriculture in Canada and the United States, Quarry is seeking to make each of its teammates ambassadors for agriculture in the communities where Quarry has offices – Raleigh-Durham, N.C., San Jose, Calif., and Waterloo and Mississauga, Ontario, Canada.
“The January and March Ag Day commemorations were introduced in Canada and the U.S. because agriculture is an industry that increasingly many people don’t know much about – particularly those living in urban areas,” says Bob Wilbur, Senior Vice-President, Agri-Food at Quarry. “We want to do our part as an organization that’s committed to agriculture to raise awareness for its vital role in our society. Typically, people think of farming as a relatively homogeneous, simple way of life. But it’s actually quite the opposite – a diverse, complex and technologically-advanced industry. We are seeking to educate our non-ag Q-mates on the important role agriculture plays in the global economy and in the everyday lives of consumers like them.”