Nevin McDougall, new BASF Group Vice President for the North America Crop Protection took part in the third annual “Science Behind” symposium at the Commodity Classic on Wednesday, which focused on BASF’s new Kixor herbicide.

“We made the decision in 2003 to develop Kixor despite predictions that the herbicide market would decline and despite the fact that competitors were walking away from herbicides,” said Nevin. “BASF is committed to innovation and new chemistries because that is the only way our industry will meet the global demand for food and fiber in the future.”

You can listen an interview with Nevin here: basf-nevin.MP3

Download Nevin’s interview here: Nevin McDougall BASF