With a title like Director of Molecular Biology you might think that it would be hard for a non-technical person to carry on a conversation with Ramesh Ramakrishna. Not so. Ramesh works for Fluidigm Corporation and is my latest interview in the series we’re doing to introduce the agribusiness world to their break through research technology. In our interview you’ll …
Social Media ROI
Since I was just on the subject of social media I thought you might enjoy this video that kind of puts it all into perspective for you unbelievers. You know who you are. You’re probably the same people wondering if farmers will ever use the internet or if it’s just a passing fad. You’ll find lots of great examples in …
Teaching Social Media To Soybean Growers
Let’s meet one of the columnists for the United Soybean Board’s Expert Advice. She’s our good friend from AgChat, Michele Payn-Knoper. You can find her first Expert Advice column now on the United Soybean Board website. I spoke with Michele during her recent travels via Skype to learn more about how she got involved in the project and what she …
What American Farmland Trust Does
Ever wonder what the American Farmland Trust does? Then watch their video. American Farmland Trust: Saving the Land that Sustains Us from Gretchen Hoffman on Vimeo.
R&D Doubling At Boehringer Ingelheim Vetmedica
When it comes to R&D at Boehringer Ingelheim Vetmedica Kevin Fowler is a go to guy. He’s seen here showing research labs at the BIVI facilities in St. Joseph, MO to a group of ag media. The first thing that excites Kevin after BIVI acquired some of the Ft. Dodge Animal Health business is the ability to expand more into …
Nicholson Kovac Veterinarian New Media Usage Study
Nicholson Kovac has once again documented what agrimarketers know intuitively. This time it’s about veterinarians. The agency just released its Veterinarian New Media Usage Study. It has some interesting findings that should help make marketing decisions using new media easier to justify. The Veterinarian New Media Usage Study provides comprehensive insight on the use of new and social media among …
AG CONNECT Expo Advocating For Agriculture Awards
Sara Mooney is the Director of the AG CONNECT Expo and attended the National Association of Farm Broadcasting Trade Talk along with my man Rich Jefferson. I had been wanting to talk to them about their Advocating For Agriculture awards program where they will recognize three individuals who support “in a compelling way the work of farmers and ranchers to …
Thank A Corn Farmer
This video pretty much sums up one of the things we have to be thankful for this week.
Digital Potatoes
The U.S. Potato Board got some recognition for balancing traditional and digital media recently. Their target? She’s called “Power Mom.” “Momfluential.” “Chief Purchasing Officer.” Even “Mogul Mom.” She is the United States Potato Board (USPB) Domestic Marketing program’s primary target: women, 25-54 with kids younger than 18 living at home. She makes at least 80 percent of the decisions regarding …
BIVI Sees Big Jump In Cattle Business
The head of the U.S. cattle business for Boehringer Ingelheim Vetmedica is Colin Meyers. Colin says the main thing the acquisition of Ft. Dodge Animal Health means to the company is that they now have a much broader range of products to offer. One product in particular, Cydectin, moves them into the anti-parasitic market with a very well recognized name. …