Somehow this post got deleted so I’m not sure what I originally posted but let me get it fixed.
At the NAMA Trends In Agriculture conference I learned about “Idyllic Lifestyle Seekers” from Dan Duffy, CEO, United Country Real Estate. He was on the program to talk about how they’re marketing to those you like to live a rural lifestyle. I’ve never heard them referred to as that but it works for me.
Dan says the term they use to describe this market came from research they conducted after he started working with the company.
He says that their job at United Country Real Estate is to help people make the transition to the rural lifestyle.
You can download and listen to the ZimmCast here: 
ZimmCast 195 (8 min MP3)
Or listen to this week’s ZimmCast right now:Interview with Dan Duffy - ZimmCast 195
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