John Deere Kicks Off Drive Green Event

Chuck Zimmerman

John Deere Drive Green RegistrationWe’re getting ready to “Drive Green” here in Sarasota, FL. Dozens of media representatives are gathered here to ride and drive some new John Deere tractors. The company announced their new line of utility tractors in the 5 and 6 Series. I’ll have pictures and video after we go out there later today.

This morning at the registration table I spoke with Barry Nelson, Public Relations Manager, about what’s new from John Deere. He said, “We introduced a new series of utility tractor. In fact, this is so significant for us this year, we’re calling it the “Year of the Utility Tractor.” The new tractors will display the new John Deere numbering system and come in sizes from 40 to 140HP. Barry says they bring their dealers here every year for training and thought that with all the equipment on hand, it provided a good opportunity for the media to get on them as well.

Barry says this event kicks off their “Drive Green” project which includes having these tractors driven by truck to various locations around the southeast and set up for their customers to test drive.

You can listen to my interview with Barry here: drive-green-08-nelson-1.mp3

You can also download the interview with this link: Barry Nelson Interview (mp3)

Agribusiness, Audio, Equipment, John Deere, Tractor