It looks like Mother Nature needed a network and found two guys to start one for her. Chuck Leavell pointed me to this story which pretty much explains what they have in mind.
Joel Babbit, 54, a longtime Atlanta ad executive, and Chuck Leavell, 56, keyboardist for the Rolling Stones, are creating a new online company — the Mother Nature Network.
They envision it as an environmental news and information service geared toward the average Joe. The Web site, which will launch in October, also could redefine both men’s legacies.
Babbit and Leavell said that it was clear to them the idea’s time had come when in record time — 24 hours to be exact — they raised millions of dollars in startup capital from four prominent Atlanta businessmen: Tom Bell, chairman and CEO of Cousins Properties; Pete Correll, former chairman and CEO of Georgia-Pacific and current chairman of Atlanta Equity; Gerry Benjamin, co-managing partner of Atlanta Equity; and Doug Hertz, president and CEO of United Distributors. With Babbit and Leavell also personally invested in the new company, the six will be the Mother Nature Network’s board of directors.
You can sign up to receive news alerts on the Mother Nature Network website.