During the morning session here at the IFAJ Congress we were presented with the results of an online survey conducted for IFAJ by OEKonsult, Communication & Consulting.

One of the presenters was Kristin Allwinger, Business Development. She says they had very good participation from IFAJ members and the goal was to find out how important various topics are to them. For example, she says that 80% believe that farmers are their main audience while only 50% consider the consumer to be highly important. I think this makes sense since we’re talking about mostly agricultural publications, websites and broadcasts.

You can listen to my interview with Kristin here: ifaj-08-allwinger.mp3

IFAJ Congress 2008 Photo Album

AgWired coverage of IFAJ 2008 is sponsored by: and