New Holland had a lot of new equipment on display. One item getting a lot of attention was their new small square baler. One of the reasons is a retro-vintage logo on the side.

I spoke with Mark Long, Marketing Specialist in the Hay and Forage group. He says they just introduced the new small square baler and that it’s been about 15 years since they’ve made this many improvements. To let growers see where those improvements have been made, they’ve made little cards on magnets at each spot on the unit. They’re handing out number coded flyers with information about each location of an improvement. That makes it very easy to see what’s new.

Mark says their focus is on serviceability and durability. They’ll be celebrating their 700,000th small square baler this October. He says that over the years the market for the small square balers has backed off but the company hasn’t forgotten what got them here.

You can listen to my interview with Mark here: fp-08-mark-long.mp3

You can also download the audio file with this link.

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