This week’s ZimmCast is a little late I know but I wanted to wait until I got to Jackson, MS and the National Appaloosa Show so we could learn about how they’ve handled a major move to a new city with a show that’s been held in another location for a long time.

So this week you can hear Appaloosa Horse Club Executive Director and master blogger, Steve Taylor, tell us all about it. Steve is pictured on the right of the ring announcer.

He says the plan to make the move started before he joined the organization 2 years ago. Some of the reasons for the move included making sure they’re getting the best bang for their buck and allowing some new people in a different part of the country to have an opportunity to participate that couldn’t before.

Steve says the move also allowed them to look at how they’re marketing the show. He says they’ve received very good coverage from local media and that the organizational members themselves have been doing a great job of word of mouth. While they’re here in Jackson, his staff and members are doing a lot of local shopping and they’re even making sure they personally invite community members to the show.

The Appaloosa Horse Club also has its own magazine, website, blog, e-newsletter and during their shows they have one or more live webcams.

You can download and listen to the ZimmCast here: ZimmCast 176 (14 min MP3)

Or listen to this week’s ZimmCast right now:Interview With Steve Taylor - ZimmCast 177

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