He’s just one of the kids, sitting on the gym floor watching the My Real Life Tour Show. He’s Michael Peterson and I caught him while Ridgeway & Johnson were performing.
A few minutes ago I spoke by Skype with Larry Dinkel, Dinkel Implement, Norfolk, NE about New Holland’s sponsorship of the Tour. I would have interviewed him in person if I’d been able to attend the first event of the week in Norfolk.
Larry just can’t say enough good about Michael and that’s something I experience wherever I go. I asked Larry what he thought about a company like New Holland sponsoring this Tour and he says it’s a great marketing tool. For example, he says that whenever and wherever Michael performs, the New Holland brand is being seen and associated with someone who is expressing and promoting the right values. He believes the message is getting to the right audience too.
You can listen to my interview with Larry here: real-life-dinkel.mp3
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