New Holland Helping the Media Get the Message Out

Chuck Zimmerman

New Holland TractorI know we’ve heard a lot from Gene Hemphill here on AgWired the past few days but well we should. Here’s my interview with him from the trade show floor at Commodity Classic. In it we talk about his support of the ag media including sponsoring the media room. Gene says they’ve been doing it since Commodity Classic started and before that individually at the organizational meetings of the groups involved with Classic.

Gene says they don’t just sponsor media rooms at events like this just to get a microphone or reporter in front of their representatives. He says that many of their staff are farmers or come from farms and so they feel a need to do what they can to help get information out from meetings like Commodity Classic. He says that the company’s sponsorships help them keep in touch with the media and through them to help keep their customers up to date with what’s happening in the industry.

At some of these events he says they even provide staff like himself to help manage the media rooms. We’ve all seen Gene making coffee and bringing in the donuts at Farm Progress Show for example.

Listen to my interview with Gene here: cc-08-hemphill.mp3

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