Next week I’ll be flying out to San Luis Obispo and the California Polytechnic State University to do a little new media training. Scott Vernon has set up a double session for faculty and students titled, “Exploring the New Media: Using Podcasts to Drive Your Message and Expand Your Reach.” This is going to be fun. The idea is to …
The Fishy Truth
Consumers with questions about seafood sustainability and safety now need to look no further than the National Oceanic and Atmospheric Administration’s (NOAA) Web site for answers. At the International Boston Seafood Show, NOAA Administrator Conrad Lautenbacher launched the agency’s new Fish Watch site, designed to answer consumer questions. “Steering the public to Fish Watch is a great way for consumers …
McCormick Company Supporting CBB Producer Communicaitons
A new agency will be working in support of producer communications for the Beef Checkoff. Cattlemen’s Beef Board agency review panel lead by Joint Producer Communications Committee Chair Richard Nielson, cow/calf operator from Ephraim, Utah, met in Denver Monday, Feb. 25, to hear presentations from the three agencies chosen as finalists to support the CBB paid producer communications paid media …
Zimfo Bytes
Syngenta and DuPont announced a global agreement that will provide DuPont business, Pioneer Hi-Bred, access to Syngenta’s novel insect control corn event, MIR162. Under the royalty-bearing agreement, Syngenta will grant Pioneer a non-exclusive, global license with stacking rights to MIR162. MIR162 will protect corn above the ground by delivering high-level control of a broad spectrum of lepidopteran insects including fall …
Shannon Brown is Corn Fed
I don’t know about you but I love being corn fed and I love Shannon Brown’s song. I got to meet her this afternoon here at the National Ethanol Conference and she and her band performed an awesome show. If you’re going to Commodity Classic you will not want to miss seeing her and the other stars who will be …
The AgriTalk Shadow
I really hate to do this to you but they’re here. Following me around again. The AgriTalk guys. You’ve got “speak no evil” and “see no evil” and “hear no evil.” They’re doing programming from here at the National Ethanol Conference today and tomorrow before following me up to Nashville and the Commodity Classic. It’s like having a triple shadow. …
Bob Dinneen Says the Ethanol Industry is Sound
The Reverend of Renewable Fuels got up and preached a powerful sermon today on the state of the ethanol industry. Bob Dinneen, President of the Renewable Fuels Association, gave his annual state of the industry speech this morning. He was also presented with a plaque in appreciation of his 20 year anniversary of leading the organization from RFA Chairman, Chris …
Off to Classic
While Chuck is busy basking in the glorious Florida weather, I am preparing to head on out to the 2008 Commodity Classic in Nashville at the Opryland. First on the agenda tomorrow afternoon is the BASF International Seed Treatment Symposium to provide us media types with all the latest info on BASF products and technology. The Classic really gets rolling …
Inman Joins Beefmobile
The Beefmobiles, vans emblazoned with visions of juicy steaks and burgers, embarked on the project’s fifth tour of the United States this January with the mission of delivering information to beef and dairy producers about how their beef checkoff dollars are being used. Created to provide information about beef and the checkoff’s $1-per-head assessment to producers and consumers, the Beefmobile …
Zimfo Bytes
Petry International and RFD-TV announced an exclusive sales representation agreement for Petry International to offer the channel’s national advertising time to entities and agencies throughout the United States. With this agreement, Petry International expands its portfolio of clients and increases its global network representation. RFD-TV, created in 2000, is aimed at those individuals who enjoy the rural way of life, …