Dr. Dirk Voeste from BASF Crop Protection Headquarters in Germany enlightened the media at Commodity Classic on the process of getting science on the seed at BASF.
According to Dirk, BASF seed treatment means protection plus vitality. He discussed the BASF concept of the German word “Verbund.”
“Verbund is not translated,” he explained. “It means really the linkage of expertises of various areas out of BASF. Polymer research, pigment research, agrichemicals, plant health, biotechnologies – which we will bring together for seed treatment to leverage it for American growers.”
“It’s like a recipe when cooking, you have to bring individual pieces together to get to a fine result at the end and BASF has all these recipes in house,” he added.
Dirk says BASF is planning to launch nine new products in the next two years to help improve the bottom line for US growers of various commodities.
Listen to my interview with Dirk here:
basf-dirk.mp3
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