Merial sponsored the media room once again at this year’s Cattle Industry Convention. Thanks to Wendy Mayo, Bader Rutter, for helping make us comfortable and setting me up with an interview with Kevin DeHaan, igenity.

In case you’ve wondered about igenity then you can hear Kevin explain it. I’ve always found it to sound complicated but I think in this interview we got it distilled down in some pretty simple terms. Basically if a producer wants to use igenity then he has to have samples taken from the animal(s) to be checked. Those are sent in to the lab where they analyze the animal’s dna for specific performance markers. Then the producer receives back a report via email and hard copy. That report can be used in a marketing plan for both seed stock producers as well as cow/calf.

If you need help Kevin says they’ve got 6 sales representatives in the field as well as a couple of technical advisers.

You can listen to my interview with Kevin here: cic-08-merial.mp3