At last week’s Beltwide we learned about the Bayer Season. Basically, it’s about taking care of your plants during the critical first 40 days.

One of the presenters was John Smith, Bayer CropScience director of marketing. He says that the Bayer Season is a collection of products, innovation and people. They’re meant to help the cotton grower during those first weeks of the season with important issues like seed and traits as well as crop protection products.

I recorded his presentation (he does refer to some slides but you’ll get the drift of it) which you can listen to here: beltwide-bayer-season.mp3