One of the biggest client-customer programs offered at the John Deere Agritechnica exhibit is the iSolutions program. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, explains that AMS technology is well known in both North America and Europe, but the technology is less understood in Europe. He says iSolutions is meant to explain the different packages of AMS solutions John Deere can offer to farmers.

You can listen to Paul give a detailed explanation of iSolutions and several packages offered for different types of farmers here: