The preview days for Agritechnica 2007 suggest that John Deere is going to be rather busy at the event this year. Typically, the preview days are reserved for media, honored guests and participants who don’t mind paying triple the normal entrance fee. But, the high-dollar tickets didn’t manage to keep a steady crowd away from John Deere’s revamped exhibit. Dr. Oliver Neumann, the manager of public relations in John Deere’s European market, says the early crowd has a lot to do with John Deere’s new look, it’s new approach to consumer education on precision technology and, of course, it’s gold medal winning E Premium series 7430 and 7530 tractors.

I spoke with Oliver and he gave me a brief introduction to what Agritechnica visitors will find this year at the John Deere exhibit. You can listen to my interview with John here:

I’ll be posting more specified information on the John Deere exhibit and on other popular North American farm machinery companies soon.