I’ll be getting an outlook on country living today at the Country Living Association Outlook Conference. It all starts later this morning at Replay’s Bar & Gril at Kemper Arena in Kansas City. Here’s what the program looks like:

10:30 – 11:15 Welcome by Betsy Freese, Living the Country Life
11:30 – 12:30 Luncheon, Patrick Gottsch, President & Founder of RFD TV
12:45 – 1:30 Session 1: Panel of Researchers, Susan Spaulding, Market Directions, Scott Downey, Purdue University, Department of Ag Economics, Representative from University of Missouri Extension
1:35 – 2:20 Session 2: From the Country
2:30 – 3:00 Networking Break
3:10 – 3:55 Session 3: Panel of companies actively marketing to this market, Sean Sundberg, John Deere Worldwide Consumer and Commercial Equipment Division, Shari Burgus, Farm Safety 4 Just Kids, Matt Coniglio, National Accounts Manager, Fastline Publications, Daryl Andrews, National Agribusiness, Brad Pline, Allied Insurance
4:00 – 4:30 Closing Session

Then tomorrow stay tuned for the Country Living Olympics. I’ll have coverage of all the activities right here on AgWired.