The American Business Media Agri-Council is starting a quarterly report for those of us in the ag media called, “Agri-Intelligence Report.” It’s an e-newsletter filled with information from research they’ve conducted among other things. For example the first issue includes this summary statement from the 2005 Harris Interactive, Agricultural Media Study.

. . . which concluded that farmers and ranchers are spending increasingly more time on the Internet and have a desire to learn more about the use of digital media. When asked how the time they currently spend with Ag media or information services, including the Web, will change in the next 3-4 years, 37 percent of farmers and ranchers anticipated that they will be spending more time on Internet sites. More specifically, more than half of the younger generation of respondents (between ages 20-39) said they will spend more time on Internet sites in the next 3-4 years. Furthermore, the study indicated that researching products or services and checking the weather are the top two ways farmers and ranchers use the Internet, with more than half going online to learn about technological advancements in farming and 42 percent to purchase new products or services.

On October 16 they’ll be announcing the results of a new Forrester study on marketers, end users, and decision-makers which is in the field now. To subscribe to the Report just send them an email. You can read the brochure, “Agri Media Works 24/7” here (pdf).