We’re all about promotion here at ZimmComm New Media and the promotional efforts by EPIC to reach out to the public seemed to be working pretty well this week in Kansas City. Here’s Indy car driver Jeff Simmons doing a live break on AM 610 radio during the pump promotion they ran yesterday. 2007 Kansas Lottery Indy 300 Photo Album
Final Race Car Tune Ups
It looks like we’ll get a little rain out here at Kansas Speedway. But it’s going to clear up by tomorrow. I think it’s going to be a busy weekend here as we get ready for IRL and 100% ethanol fuel action on Sunday. This is what’s going on today. Tweaking the cars. The drivers get 2 practice sessions tomorrow …
Bader Rutter Brings Home The Bells
Bader Rutter & Associates cleaned up recently at the Business Marketing Association’s Bell Awards. The BMA Bell Awards recognize and honor outstanding work in business-to-business marketing communications. Among the awards, Bader Rutter received two Bell Awards, the highest honor in a category, and garnered nine Awards of Excellence in a variety of disciplines. The agency received Bell Awards in the …
Multi-media Ethanol Promotion Day
Another day, another chance to promote ethanol. Most of my morning was working with Team Ethanol on a pump promotion in Kansas City. We braved the cold temperatures to bring some joy and information into the lives of consumers who came out to get some reduced price gas containing ethanol. Team Ethanol car driver Jeff Simmons was on hand to …
Top Producer Tops NAAJ Awards
The North American Agricultural Journalists annual meeting is over and some awards were presented. It looks like a big winner is Top Producer magazine. TOP PRODUCER magazine, the leading business magazine for commercial farmers, recently took both first and second place in the North American Agricultural Journalists (NAAJ) annual writing contest in the “Series” category with its editorial coverage of …
Learfield is Living The Country Life
It looks like Living The Country Life is getting a big boost now that Meredith has teamed up with Learfield Communications. I recorded a conversation with Learfield’s Stan Koenigsfeld, who describes the whole project and what they are planning for those people who have an above average annual household income and live on 3 or more acres. Pictured here are …
Jeff Pigott Joins The Meyocks Group
Jeff Pigott has has joined The Meyocks Group as a group account director and member of the agency’s senior management team. Before joining the agency, Pigott had been director of foodservice marketing for the National Pork Board since 2001. He also has more than 14 years of experience with advertising agencies: as a vice president, group account director with The …
Pioneer Sponsoring Team Ethanol
The Ethanol Promotion and Information Council has a new team member. Pioneer Hi-Bred is now working with the group to educate consumers about the benefits of ethanol-enriched fuel. The effort includes funding for ethanol promotion and education programs. “Ethanol is a factor in the effort to reduce our nation’s reliance on petroleum,” says Dean Oestreich, Pioneer president and DuPont vice …
WMMB Elections Coming Up
The Wisconsin Department of Agriculture, Trade and Consumer Protection is trying to get out the vote for the Wisconsin Milk Marketing Board. The elections are coming up the week after next. Nine nominees have been certified. For the media (and of course anyone online) the WMMB has created a page with pictures and bios to aid in a reporter’s coverage …
Beef in Boston
Here’s Kelly Dietrich, Dan Conner both Northeast Beef Promotion Initiative, Matthew Peebles, national beef ambassador and Jean O’Toole, NEBPI serving up some beef at this year’s Boston Marathon. They also did a survey of people who came to the booth. The results to the question “Do you feel beef is part of a healthy diet?” 88 out of 91 people …