Fast Food and Frequently

Chuck Zimmerman

Sandelman AssociatesI’m assuming that with all the talk in America about obesity and research like the following that it’s only a matter of time until we have a law saying getting fat it illegal. I can even see somebody thinking we should outlaw fast food places or some such stupid thing. Maybe it’s already in the works. I hope people will come to realize that no law will control this. Things will only change if and when people take more personal responsibility for their actions and that includes eating. I don’t think I’m overweight but I still enjoy a hamburger, large fries and a root beer!

In 2006, 59 percent of fast-food users in Greenville, N.C., patronized a quick-service restaurant 12 or more times a month (nearly three times a week), making it the No. 1 market for frequent fast-food users in the United States. Portland, Maine, ranked last, with only a 27 percent incidence of heavy QSR users.

These findings are based on the quarterly syndicated Quick-Track research program conducted by Sandelman & Associates, a San Clemente, Calif.-based market research firm that tracks consumer trends for the restaurant industry. In 2006, the study tracked quick-service restaurant awareness, usage and customer satisfaction attribute ratings in 61 markets throughout the United States.

Notably, three of the Top 10 markets are in the Carolinas and three are in Texas. The remaining leaders are located in the southeast United States and Oklahoma. Indeed, none are north of the Mason-Dixon line.

Interesting but probably most useful to anyone wanting to start a new fast food restaurant don’t you think? I would be thinking “head south young man.”

Food