Public relations professionals with actual journalism experience is a desirable thing. People can endlessly discuss the line between the two but they sure work hand in hand.

AdFarm has added Jim Offner, a long-time agriculture journalist, corporate communications specialist and teacher, as Senior Public Relations Specialist in its Kansas City office. “Jim brings a diverse portfolio to our public relations team that is rare in this business,” said Laura Laing, AdFarm’s Director of Public Relations. “With more than 20 years in the media, including the last 10 as the lead writer for one of agriculture’s top business publications, Jim brings a media perspective that will be invaluable to AdFarm’s work on behalf of our clients.”

Offner, a native of St. Louis, came to AdFarm from Vance Publishing Corp., where for 10 years he was a writer – the last eight, as Senior Writer – for The Packer, the business publication of the produce industry. Prior to that, he directed communications programs for a military school and a national athletic association.