I guess when an agency has ag experience it helps get some non-ag business. That makes sense.
United Country Real Estate, the only national real estate franchise system specializing in country properties such as small city and town residential, second home, vacation, recreational, retirement, ranch, farm and commercial across America, has selected Osborn & Barr as its agency of record for public relations.
“We selected Osborn & Barr based on the agency’s expertise in communicating with the millions of people living in and desiring to live in the country across America, their successful track record with highly recognizable brand names in the agricultural and rural marketplace, and its staff’s commitment to delivering measurable results,” said Dan Duffy, chief executive officer and chairman of the Board of Directors for United Country. “The agency also shares our passion for the country lifestyle, and this was the determining factor in selecting a strategic partner.”
Osborn & Barr will partner with United Country to develop and implement public relations initiatives that support the real estate company’s franchise growth efforts and increase the level of brand awareness among target audiences as the real estate specialists in country property. The agency’s unique experience and strong reputation in helping shape and deliver its clients’ brands throughout rural America will assist in increasing awareness of the organization and the country real estate market.