Now I ask you. Where else but on a “new media outlet” would you find a full hour tv show on the subject of liver flukes? Could you see this on Good Morning America? No. But on RFD-TV now . . . I assume this is sponsored by Merial.

Tune to RFD-TV Live on Monday, April 23, 2007, at 8 p.m. EDT, 7 p.m. CDT, for a special one-hour broadcast featuring a panel of industry experts gathered to discuss the spread of liver flukes, the risk flukes pose and the impact on the industry. Experts will share diverse experiences and offer producers tips on how to minimize the risk. The panel members will include Dr. Clint Krehbiel, ruminant nutritionist, Oklahoma State University; Dr. Doug Kirkpatrick, Southwest Veterinary Clinic, Elgin, Okla.; and Dr. James Hawkins, Parasitologist and Associate Director Merial Veterinary Professional Services.

Producers will learn how these damaging internal parasites might be in their herd or a neighbor’s herd — and they don’t even know it. Questions will be fielded by the panel of experts. To ask a question during the live broadcast call (866) 547-9696. RFD-TV is carried by DIRECTV, Channel 379; Dish Network, Channel 231; and Mediacom, Channel 78. The program will be rebroadcast Tuesday, April 24, at 4 a.m. EDT and 12 p.m. EDT and Sunday, April 29, at 3 a.m. EDT.