John Deere announces a new blog on precision agriculture, which you can find at PrecisionPays.com. The new site was designed and developed by BCS Communicatons, working with ZimmComm New Media (that’s us). So John Deere is jumping into the new media world.

Welcome to PrecisionPays.com, a site specifically designed to bring you the latest information and resources on guidance and other precision technology for agriculture. In fields across the country, more growers are making precision farming a way of life, no matter how large or small their operation, no matter what the crop. With increased input costs and the pressure to do more with less, growers are continually looking for ways to improve farming efficiencies, production and profitability. PrecisionPays.com was created with this in mind.

ZimmComm’s own Cindy Zimmerman will be posting regular content onto the site beginning this week and from Commodity Classic.

Besides the posts on PrecisionPays.com, John Deere is also running a regular audio program called the Precision Pays Minute. It’s being produced by Peter Shinn at Brownfield. The latest program is about the benefits of using Universal AutoTrac. You can listen to the latest installment here: precision-pays-allenbaugh.mp3