One of the cool things John Deere is talking about in their booth here at the National Farm Machinery Show is their OptiGro Variable Rate Imagery System. Pictured here is the spectral imaging camera they use to take pictures with. This system is available through the John Deere Agri Services division. According to Midwest Manager, Jeff Keiser, farmers can get a snapshot of the condition of their field very quickly and order it through their local ag retailer or John Deere dealer.

The pictures that are produced by the system provide images like this “Normalized Difference Vegetative Index.” As soon as the pictures are available Jeff says farmers can analyze them or work with their local retailer or consultant to interpret them and the data can be easily integrated into precision ag systems or whatever type of farm management program is being used.

Listen to my interview with Jeff here (4 min): nfms-07-keiser.mp3

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