Last week Gibbs & Soell announced a branded service they now offer not only to clients but to anyone who’d like to take advantage of it. It’s called I Power.

To learn just exactly what I Power is I interviewed agency vice president, Steve Halsey. I was particularly intrigued by his statement, “It is amazing what can be accomplished when you bring the right people to the table, turn off the computers and wireless phones and have a thorough, well-structured and strategic discussion.” A meeting without computers or wireless phones? Sounds like it would be way too productive to me. But that’s the point he says.

Using a proprietary process developed by the agency, I Power helps organizations maximize their return on communications investment by creating concise, credible and audience-relevant messages. Originating from the agency’s media training program, I Power has quickly evolved into a stand-alone service for developing communications strategy. It is currently available to existing clients, as well as other interested parties, on a project basis.

So to get the full scoop on this new service from Gibbs & Soell you can download the ZimmCast: ZimmCast 97 (13 min MP3)

Or listen to this week’s ZimmCast right now:

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.