I think the fast pace of the last couple weeks finally caught up to me yesterday after the NAFB Trade Talk session. I came down with the cold a bunch of people seemed to have in Kansas City this week. But I’m back in the home office and raring to plow forward.

After talking agricultural marketing and communications all week I thought this graphic from an eMarketer.com article would be of real interest to you. In the title they use the phrase, “emerging digital channels.” That’s another way of saying new media I think but I like it. We’re riding a wave of emerging media options and it looks like there’s some solid research to show that people are using them. Here’s an excerpt from the article, “According to new report from Bluestreak, “Emerging Digital Channels: Consumer Adoption, Attitudes & Behavior,” which surveyed consumer behavior and attitudes toward emerging technologies — including podcasts, text messages (SMS), RSS, blogs and message boards as well as e-mail — users are not only feeling positive about the new channels, they are increasingly using them.”

The survey also found that the consumers who use these “emerging digital channels” don’t hate ads. They seem to accept advertising in order to get better content.

Is there anyone out there who doubts that farmers are any different in their use of these new channels of communication?