AgWired Survey Results

Chuck Zimmerman

I’m sure you’ve been wondering whatever happened to that survey Chuck was doing of his website, right? Well let me share some results with you. Keep in mind that this is an informal survey.

The first survey question was designed to answer a questions I’m getting asked by people who are considering an advertising schedule. It was, “Which category best describes you?”

20.9% – Advertising/Public Relations Agency
7% – Agribusiness Company Communications
7% – Commodity Group Communications
9.3% – Member Organization Communications
2.3% – Farmer
14% – Media-Broadcast
11.6% – Media-Publication
14% – Media-Online
14% – Other

In the “Other” category respondents wrote in things like: concerned citizen, lawyer/consultant, ag non-profit and biologist. Keep in mind that we had almost 12,000 unique visitors during the month this survey took place.

The next question was “Where are you located?”

4.7% – Southeast
7% – Northeast
69.8% – Midwest
7% – Southwest
7% – Northwest
4.7% – Other (Canada)

Most all respondents answered with an age range:

15% – 18 – 24
47.5% – 25 – 44
37.5% – 45 – 64

Some other items of interest include: 36% subscribe to AgWired’s news feed, 74% own an iPod or other digital media player, 26% subscribe to the ZimmCast and 14% use the listen now hyperlink, 34% have their own blog and of those who don’t 28% intend to start one in the next year.

So there you have it. I’m sure we’ll do a much more formal survey in the future but for now I think this gives us some interesting information to ponder.

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