send news release today

The Corporate Blogging Book

Chuck Zimmerman

The Corporate Blogging BookI have several books in progress right now and just when I start feeling guilty about not getting them finished I console myself with the fact that I’m doing the things that these authors are writing about. Do I read or do I do? I don’t know. I’m sure I’ll get through them all eventually.

Here’s the latest one I got started on. I think this is a good one for you executive types who are afraid, skeptical or think you don’t have time to blog and therefore it’s not a good thing for your company. It’s “The Corporate Blogging Book” by Debbie Weil.

Debbie writes clearly and to the point and it’s an easy read. She tells it like it is. For example, she says that the 3 most important things you need to know before you start blogging are; Companies don’t blog: individuals do; Savvy bloggers read other blogs; and Blogging is not a replacement (for other forms of marketing). Of course she adds explanation to each of these points. You’ll have to get the book to read it all.

The foreword is written by Bob Lutz, Vice Chairman of General Motors (who blogs). I like one point he makes. He says “For some time, it has been my belief that blogging isn’t for everyone. If you’re linguistically challenged or extremely sensitive, don’t blog!” Good point Bob. This isn’t for everyone but . . . Just because you can’t/don’t/won’t doesn’t mean there’s not someone else in your company who can/does/will.

I recommend getting a copy today.

BTW. The others I have in progress are: The Tipping Point and The Long Tail.