One of the big announcements here at the show on opening day was from Bunge and Dupont who have a biotech alliance. Basically they’ve created a new brand, “Treus.” This is being done to “reflect their expansion of the companies’ soy collaboration beyond food and nutrition products to include industrial applications, biofuels and other opportunities.”
Low linolenic soybean oil produced from Pioneer® brand soybean varieties, and previously marketed as NUTRIUM Low Linolenic Soybean Oil, will now be marketed as TREUS™ Low Linolenic Soybean Oil.
I interviewed Troy Hobbs, Business Manager, Bunge/Dupont Biotech Alliance. He describes the changes in more detail and what this means for producers. Troy is pictured on the left of the Treus sign. On the right is Jason Klootwyk, Bunge, Asst. Commercial Manager, Grain Division.
You can listen to my interview with Troy here: 
Troy Hobbs Interview (3 min MP3) Note: I wasn’t using my regular recorder but the audio is acceptable.
Coverage of the Farm Progress Show is sponsored by Monsanto: 