ARC Meeting At Ag Media Summit

At the recent Agricultural Media Summit, one of the “official” participating organizations, the Agricultural Relations Council held a breakfast meeting.

Here’s outgoing(?) ARC President Jeri Omernik leading the meeting. ARC presented 5 recommendations from a task force that evaluated the organization. I couldn’t stay for the end of the meeting so I’m not sure where the discussion went after I left. The five recommendations are:

We offer professional intimacy with others in the same industry;

We offer professional development in ag, science and food-related Public Relations;

We are experts in ag, science and food-related Public Relations;

We extol the value of Public Relations in the agriculture, food and science industries and its continuing development; and

We strive to identify and to advocate best practices in Public Relations in the agriculture, food and science industries.

They consider these five attributes, the “unique selling proposition” of ARC. You can find a membership application here (pdf).