Rich Keller Does a 360

Chuck Zimmerman

Rich KellerCongratulations to my good buddy Rich Keller. Rich is now the Editor for AgProfessional and AgLender publications (the Food 360 people). He previously contributed to Vance publications as a freelance writer.

With a BS in journalism from Iowa State University, Keller’s most recent position was with American Farm Bureau Federation (AFBF) as director of news services. He previously worked at a daily newspaper and agricultural newsletter production company before switching to agency and policy work.

Keller has 20 years of experience in advertising and public relations with communications agencies for major crop protection companies, including DuPont, FMC and Bayer. He has led communications for new product introductions in the Midwest, South and California for row crops, specialty crops and industrial vegetation control. Working with Bayer CropScience, he focused on direct communications and relationship marketing with corn and soybean producers. He changed emphasis to public policy communications for an association by working for AFBF.

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