If you’re involved in agricultural public relations are you involved in ARC? If not, why not? If not, then maybe you should learn more about the Agricultural Relations Council. You can do this by attending the ARC breakfast at the Ag Media Summit.

For the first time, the Agricultural Relations Council will be recognized as a participating organization at this year’s Agricultural Media Summit, July 23-26 in Portland. The recognition comes following unanimous approval from the steering committee of the Agricultural Media Summit LLC. “We’re excited to obtain this recognition and formally strengthen our ties with this premier agricultural communications event,” said Jeri Omernik, president of ARC, a service organization founded in 1954 to serve the unique needs of professionals in agricultural public relations. Omernik noted that as a result of the partnership, ARC members will be able to attend the event at Ag Media Summit member rates. In addition, ARC is being asked to provide one or more representatives to serve on the three Summit committees: Program, Sponsorship and InfoExpo.

As part of its formal activities at the Summit, ARC will host a breakfast for current and prospective members from 7-8:30 a.m. on Monday, July 24. The breakfast will feature a short program that will include presentation of ARC’s most prestigious honor, the Founder’s Award. In addition, winners of the 2006 ARC of Excellence scholarships will be announced. Thanks to a sponsorship from BASF Corporation, the breakfast will be free of charge for attendees. However, advance registration is required by July 17. To register, contact Jo Patterson of Pioneer Hi-Bred International at (800) 247-6803, Ext. 5705, or by e-mail at Jo.Patterson@pioneer.com