The ZimmCast is coming to you from Nashville, TN this week. It’s country music time at the CMA Music Festival. I’m here blogging the event for New Holland and Michael Peterson. They’re hosting the first ever New Holland/Michael Peterson Celebrity Boomer Tractor Race.

This is an interesting venue for an agribusiness company to market their brand don’t you think? My sense is that they’re going to consider this a very successful investment. We hear talk about how to reach the lifestyle farmer and here’s one way to do it!

To find out more I interviewed Rick Murray, Country Music Association V.P. of Strategic Marketing. Rick tells us about why the CMA Music Festival is a great brand marketing venue for a company like New Holland.

Listen here: ZimmCast 72 (11 min MP3)

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