Davis Named Group Publisher at Meredith

Chuck Zimmerman

Meredith CorporationLot of news from Meredith today. To start with Tom Davis is moving up to group publisher and will oversee all operations of men’s brands like WOOD, Successful Farming and Living the Country Life. In addition Scott Mortimer has been named Successful Farming Publisher.

Another story that just came out courtesy of Marketing Vox is about Meredith’s new video unit to create content surrounding its magazine brands. Although it says there’s no specific plans yet we can speculate on what that would be if applied to the ag brands like Successful Farming couldn’t we? It looks like the interactive income generated by the company is skyrocketing according to a quote from the story on MediaPost, “There is certainly a demand for more advertising inventory as well as more content, and this will give us some more things to sell against,” said Meredith spokesman Art Slusark. As with most media companies, transforming Web sites from promotional platforms to dollar-generating operations is now a priority at Meredith, and the company’s interactive division experienced an 80 percent increase in year-over-year revenues for the first six months of the current fiscal year, Slusark said.”

Things are going well financially for the company too according to a Reuters story that says, “The publisher of Better Homes and Gardens and Ladies Home Journal magazines said in a presentation that it expects earnings for its fiscal third quarter to rise to 80 cents a share from 69 cents a year ago, while its fiscal year 2006 earnings are seen rising to $2.86 a share from $2.50 a year ago.”

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