I hope the food is good at the Waldorf Pam. At least I’ve heard it’s okay. I guess you’ll get to find out when they announce the winner. Good luck!
Pam Henderson, Crops and Issues Editor of FARM JOURNAL, has been named a finalist in the 52nd Annual Jesse H. Neal National Business Journalism Awards for editorial achievement, the most prestigious awards in business-to-business journalism.
For a nine-article series entitled “Asian Soybean Rust Takes Root in the U.S.,” Henderson was cited in the category of “Best subject-related series of articles” for magazines with more than $7 million in revenues. The articles were published between January and May 2005, after discovery of the devastating disease of soybeans for the first time on U.S. soil in November 2004. Andrew Burchett, former Chemicals and Seeds Editor of FARM JOURNAL, also contributed to the series.
Henderson is one of 101 finalists chosen from 1,250 entries by a distinguished board of judges. The 32 Neal Award winners, including the top award, the Grand Neal, will be announced on March 23 at the annual Neal Awards Show at The Waldorf-Astoria Hotel in New York City. Often hailed as the “Pulitzer Prize of the business press,” the Neal Awards were created by American Business Media (ABM) to recognize and reward excellence in independent business publications.
Speaking of ABM, in their latest e-newsletter they had this interesting bit of information:
Leading business-to-business trade information providers will generate 35 – 50% of their revenue online within two to three years, predicts Outsell Inc.’s recently completed “Annual Ad Spending Study: Where and Why Advertisers Are Moving Online.”
Based on a survey Outsell fielded to 1,200 advertisers controlling an estimated $2.4 billion in November 2004, the Ad Spending Study found that online platforms are currently used by 80% of advertisers, a number expected to reach more than 90% by 2008. Total online advertising spending is expected to grow 19% in 2006, with the still relatively small blog and wireless marketing area poised to increase by 43% and 19%, respectively. But fear not, classic media: trade magazines and events still rated within the top 3 most effective tactics for both branding and lead generation.